It's a problem facing many a man - how to get the perfect six pack without the hassle of spending countless hours in the gym.
Now, thanks to this video, an awesome sculpted physique is possible with the minimum of effort.
All thats that's required for an immaculate ripped abdomen is an artistic friend and a bit of make up.
As this incredible clip shows, envy-inducing chiselled henchness is just a few painless minutes away.
All the artist used to create the amazing illusion were different shades of foundation.
With the darker colours she picked out deeper lines of the cut torso.
She then used a lighter foundation to bring forward the bulges in his muscles.
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A hint of medium tone to bring it all together and Voilà - ready for the beach.
The film was uploaded to youtube by CDB makeup.
They posted: "So I needed to do some body contouring on a male model for an upcoming book cover shoot.
"Since I had never done it before I thought I would film me practicing on my friend."
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